Here at JD Williams, Shape & Fit is in the DNA of what we do.
From the beginning of our design process through to the finished product our goal is always to create fashion that fits and flatters.
Our team of designers understand the importance of the perfect fit. We work with different fabrics and design techniques to develop beautiful collections that put women's shapes first. Because ultimately we want you to look and feel great in your clothes.
Shop all Shape & Fit
Whatever your size, shape or style, we can find fashion which fits and flatters your shape. The Lifestore has the perfect pieces to make you feel fabulous. From sizes 10 to 32, there's something for everybody.
Get ready to do more in denim. Featuring shapewear design, with panels to flatten and technology to lift and hold in all the right places. Say hello to a fabulous new silhouette.Shop Denim
It's time to win at swimwear. Bold colours, bright patterns and shapewear technology are built into our confidence building swimsuits, bikini's and cover ups.
Shop Magi-Sculpt Swimwear
Build great outfit foundations with our amazing Magi-sculpt collection. Fashion and lingerie are designed with 3 levels of support to streamline your figure, to make you look and feel great!
Finding the perfect bra is now easy with our incredible range of bras, sizes A-L. Exclusive back fittings provide ultimate comfort, say hello to great fitting supportive lingerie.
Want expertly designed footwear crafted by master technicians who understand the importance of the perfect fit? Then look no further. All our shoes come in a choice of E to EEE fittings and some styles with an exclusive EEEEE fitting. With hidden comfort as standard, you never have to compromise on style.