Welcome to

Denim

Jeans are a classic wardrobe staple, and
we want to help you find your perfect
pair. Our denim collection comes in a
range of styles from boot cut, straight
fit, cropped and more so you can
embrace those gorgeous curves as you
discover your perfect pair!

Shop all denim

Choose Your Fit

Eve Bootcut Jeans

Bootcut

Eve

 Bridget Straight Jeans

Jeggings

Amber

 Eve Bootcut Jeans

Skinny

Everyday

 Everyday Skinny Jeans

Straight

Bridget

 Amber Jegging Jeans

Slim

Sadie
Eve bootcut jeans
Made in true authentic stretch denim and designed with a mid-rise
Bootcut Jeans

Eve
Bootcut Jeans

The Eve boot-cut jeans offer a classic fit with a slight kick at the hem for an added touch of style. These jeans look best when paired with heeled boots and a trendy tunic top. Available in a deep indigo wash and mid-blue vintage wash. Mid-rise waist.

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Eve bootcut jeans video
Eve bootcut jeans Bootcut Jeans
Amber jegging jeans
Featuring a flat elasticated waistband and mock front and back pockets
Jeggings

Amber
Jegging Jeans

Styled like skinny jeans, with all the comfort of your favourite pair of leggings. These jeggings fit snugly to your legs like a second skin. The luxuriously soft, stretch denim fabric ensures optimum comfort, without compromising on style.

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Amber jegging jeans video
Amber jegging jeans Jeggings
Everyday skinny jeans
Concealed elasticated waistband for extra comfort and fit
Skinny Jeans

Everyday
Skinny Jeans

Designed to hug your curves and sculpt your silhouette, these jeans effortlessly flatter your figure. Made using a stretch denim with full-back, concealed elasticated waistband, these jeans promise a snug fit and all-day comfort.

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Everyday skinny jeans video
Everyday skinny jeans Skinny Jeans
Bridget straight jeans
This classic straight-leg cut flatters any shape or size
Straight Jeans

Bridget
Straight Jeans

Classically shaped, these jeans feature a straight leg and a mid-rise waist. The Bridget boasts a slightly looser fit through the whole leg, without going as loose as a wide leg and the stretch denim makes for a relaxed, comfortable feel.

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Bridget straight jeans video
Bridget straight jeans Straight Jeans
Sadie slim jeans
Updated this season in beautiful authentic washes
Slim Jeans

Sadie
Slim Jeans

If skinny fit jeans aren't quite your thing, it's time to discover a slightly looser alternative - the gorgeous Sadie Slim. These jeans fit very snugly on the hips and thighs, but boast a much more relaxed feel from the knee down.

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Sadie slim jeans video
Sadie slim jeans Slim Jeans

We Know Denim Fit

Infinity 4-way stretch jeans
Ultimate comfort
Luxurious 4 way stretch fabric that stretches in multi-directions

Say 'hello' to our incredible

Infinity
4-way Stretch
Jeans

Developed by a leading denim industry expert, these
jeans have been specially designed to provide unrivalled
comfort and fit without compromising on style.

Shop the infinity jeans
Shape fit jeans
Made using premium stretch denim
Specially designed
angled pockets, define the
look of your bottom
Shape and Fit

Shape
& Sculpt
Jeans

Put your faith in our incredible
amazing Shape & Sculpt jeans.

Available in a selection of styles,
these jeans maximise your curves whilst
smoothing over any bumps. The
high-rise with hidden Magisculpt control
panels help flatten your tummy and
hold you in, whilst intelligent seaming
defines and lifts your bottom, making
them the ultimate must-have jeans.

Shop the collection

Value Denim - From £16

Straight Value Denim
Slim Leg Value Denim
Skinny Value Denim
Bootcut Value Denim

Shop Value Denim
Sadie Background Sadie Main Sadie Skirt Sadie Shorts

Sadie

Our best-selling style has inspired
a full new collection. Featuring
stretch denim, our Sadie
collection has been designed to
give you all-day comfort with a fit
to suit all figures.

Shop All Sadie Denim
Jersey Denim Background

Jersey Denim

Soft and comfortable for optimal comfort, our jersey denim is lightweight, relaxed
and casual, allowing you to add denim to your wardrobe beyond our classic jeans.

Jersey Denim 1
Jersey Denim 2
Jersey Denim 3
Jersey Denim 4

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COOLMAX® EcoMade

Introducing our innovative new range of denim. The
breathable premium fabric includes COOLMAX®
fibres made from 97% recycled plastic bottles,
combining casual good looks with the technology to
help keep you cool and dry in warmer weather when
traditional denim is too hot and heavy.

Shop COOLMAX denim

Life.Style

Need more inspiration?
Check out our blog and discover new tips and ideas to help you live your colourful life in style.

Visit our blog
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