Jeans are a classic wardrobe staple, and
we want to help you find your perfect
pair. Our denim collection comes in a
range of styles from boot cut, straight
fit, cropped and more so you can
embrace those gorgeous curves as you
discover your perfect pair!
Shop all denim
Say 'hello' to our incredible
Developed by a leading denim industry expert, these
jeans have been specially designed to provide unrivalled
comfort and fit without compromising on style.
Shop the infinity jeans
Put your faith in our incredible
amazing Shape & Sculpt jeans.
Available in a selection of styles,
these jeans maximise your curves whilst
smoothing over any bumps. The
high-rise with hidden Magisculpt control
panels help flatten your tummy and
hold you in, whilst intelligent seaming
defines and lifts your bottom, making
them the ultimate must-have jeans.
Shop the collection
Our best-selling style has inspired
a full new collection. Featuring
stretch denim, our Sadie
collection has been designed to
give you all-day comfort with a fit
to suit all figures.
Shop All Sadie Denim
Soft and comfortable for optimal comfort, our jersey denim is lightweight, relaxed
and casual, allowing you to add denim to your wardrobe beyond our classic jeans.
Shop Jersey Denim
Introducing our innovative new range of denim. The
breathable premium fabric includes COOLMAX®
fibres made from 97% recycled plastic bottles,
combining casual good looks with the technology to
help keep you cool and dry in warmer weather when
traditional denim is too hot and heavy.
Shop COOLMAX denim
Need more inspiration?
Check out our blog and discover new tips and ideas to help you live your colourful life in style.
Visit our blog