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the Bra fit & style guide

There are two things every woman should expect from her bra: it should give her the support she needs, and make her look (and feel) gorgeous. To achieve this it's crucial to get the perfect fit. With our step-by-step guides and clever solutions to common problems, you can say goodbye to badly fitting bras forever!

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There are two things every woman should expect from her bra: it should give her the support she needs, and make her look (and feel) gorgeous. To achieve this it's crucial to get the perfect fit. With our step-by-step guides and clever solutions to common problems, you can say goodbye to badly fitting bras forever!

the Perfect Fit

  • Your underband should be nice and snug when fastened on the loosest hook. You shouldn't be able to pull it more than two inches away from your back.
  • The underband should sit horizontally level across your body, in line with the wires at the front.
  • The length of your straps should be adjusted enough to support the cup, but should also feel comfortable.

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  • There should be no bulging or gaping at the top of the cups.
  • The wire should completely enclose each breast, sit right in the crease underneath your breasts, and finish under your arms.
  • The wire should sit flat against your ribcage, from the middle of your chest and along the crease of your bust, with absolutely no lifting away.

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common Fit problems

Bra Shape guide

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