Brand Exclusive to us Sizes 12-32
Mark Heyes

I hope you love my new AVA range as much as I do. I wanted to kick off the new season with some clean silhouettes that have an air of 'sophisticated fashion editor' about them, whilst still being incredibly wearable. As ever, each and every item has been designed to work on real life shapes and flatter to the max.

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Cover up in style with this gorgeous collarless check coat. Crafted from a sumptuously soft fabric and in the season's favourite shades, this stylish layer is a must-have for AW14.

My take on the PU trend, this on-trend illusion dress has been crafted with a sleek leather-look front and contrast fabric panels to help slim your silhouette in style. Mark Heyes

The rouched side on this dress combined with the dark patterned panel takes the illusion dress to the next level. Say bye bye to breathing in.

The illusion panels and ruching slim the waist.

I love the fact that whether you're 18 or 80, this top looks on-trend and fashion forward, but not at all try-hard. Work those leather look sleeves ladies, and let the longline cut flatter any lumps and bumps. Mark Heyes

This coat could have just stepped off the runway at Paris Fashion Week, yet it's one of the easiest items to throw on for instant chic. The darker tone on the bottom is brilliant at minimising your lower half and the clean lines work wonders for elongating your shape. Mark Heyes

This blouse works brilliantly by allowing the fabric to drape over that ever troublesome tummy area. Meanwhile, the back of the shirt is slightly longer to shimmy over your derrière.